Based in Los Angeles, California - Edify was founded by Rachel Garrett. Rachel spent several years as a buyer in the fashion industry, where she found that when it comes to placing equal value on the maker, the planet, and the consumer - there is still a lot of room for growth.

In 2020, she started Edify in an effort to offer consumers a trusted online store where they can find ethical brands and styles they love. The goal is to celebrate fashion while doing what's right - for people and the planet!

She fully believes that we should not have to compromise ethics for style, and plans to offer both of these things at an accessible price. Together we can all make steps towards changing the fashion industry for the better.